How to integrate email marketing and social media
If you run a small business or blog for a living, then the chances are that you also have a newsletter. Whether you use it to send out details of new promotions or to keep your readers up-to-date on your latest posts, newsletters are a fantastic way of getting into your subscriber’s inboxes with relevant content. While you probably have a sign-up option on your website for your newsletter, it is also a good idea to integrate one into your social media too. Social Media is a fantastic place for connecting to your customers/readers, it allows you to chat with them, to build a stronger, more personal relationship and to show the face behind the brand.
Adding a sign-up form for your newsletter to your Facebook page really is a great way to get more people to sign-up – not every follower on Social Media will regularly visit your website, so they miss the sign-up box if you only have it on your site. Targeting customers who primarily ‘find’ you through social media will boost your subscriber numbers, and it doesn’t have to be complicated either. It is a straight forward process to integrate your email list with your Facebook page, though if you are a little unsure of where to begin, then here is a fantastic how-to guide from Emma to help get your started.
When it comes to email marketing and social media, these two mediums work better when you bring them together. It’s like peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys.
Well, in this case, an unstoppable marketing strategy.
There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a great place to start when combining the two marketing outlets.
Today we’ll discuss the many ways you can integrate your email marketing with social media. We’ll even dive into the steps on how to add a newsletter sign-up form to your Facebook page to get you started fast and easy.
The reason why these two marketing resources work so well together is that they interchangeably benefit one another. For instance, you can include your social accounts within your email content or gain access to more email subscribers through your social media pages.
No matter how you decide to integrate your email and social accounts, you’ll realize that comparing the two doesn’t lead to marketing success. Let’s put a stop to this digital marketing match-up and take a look at the ways you can benefit from their integration.
1. Upload email list to social accounts
The first thing you’ll want to do is connect with your email list on social media. Start by applying your subscriber list to your Facebook account and discover all of your users’ individual Facebook profiles.
Not only does this allow you to connect with your email list over a new medium, but to also properly engage each person when the opportunity arises. For instance, when they comment on one of your posts—your personal response will allow you to engage with them on an individual level.
Whether they tweet your company or use Facebook to connect—utilizing social accounts allows you to connect and communicate in real-time. And in the world of instant gratification, real-time is your best friend.
2. Include social accounts in email content
There are many companies that include the links to their Twitter and Facebook accounts within the body of their email content. Whether you choose to include social links in the footer of your email or create an email campaign promoting social content—increasing your social engagement is possible by inviting your email subscribers to like and follow your social accounts.
Try sending an email including the Twitter poll you just posted, or your Facebook video post that’s receiving a lot of traffic. Make your email audience feel like they’re missing out and provide the opportunity for them to become a part of the social media family.
3. Base your social ads on email subscribers
Facebook ads are a great resource to use within your digital marketing strategy, however, they can be pretty expensive. Using your email software allows you to target social users better based on their interest in your company.
Hopefully, you’ve been segmenting your email audience to target them properly within your email marketing. Use this data to send out the proper Facebook ads to the right group of people.
Targeting these specific users on social will increase your chances of conversion because you already know they’re interested in your brand—why else would they have subscribed to your email list? Use the information you obtain from your email marketing analytics as your Facebook ad foundation and send out targeted content to move your users further down the sales funnel.
4. Use Instagram bios to your advantage
All this talk about Facebook and Twitter, but we can’t leave out Instagram. While this platform is more visual, that doesn’t mean you’re limited to pictures and videos. On Instagram, you can post a picture that is relevant to your latest blog post and link the blog in your bio.
With this method, you’re able to grab your users’ attention with visuals or video and lead them to your blog or website. It’s another avenue available that brings more traffic to your site, allowing you to introduce your brand to more users and prospects.
5. Add a newsletter sign-up
Facebook gives you the option to add a newsletter sign-up to your account. This feature gives your followers the opportunity to sign up for your email newsletter fast and easy.
Adding email addresses to your list is rather difficult—sometimes the most difficult. Adding a f not only makes it easy for your followers, but it also increases the number of people you reach.
With a Facebook sign-up form, everyone that lands on your Facebook page has the opportunity to sign-up for your email list. And when it comes to tracking down people willing to give out their email address, this strategy makes it a whole lot easier.
But how do you add a newsletter sign-up to your Facebook page?
How to add a newsletter to a Facebook page
When you are adding a newsletter sign-up form to your Facebook page, the processes are vastly different based on the email service provider you are working with. While there are many ways to add a sign-up form, there are a couple things you’ll need no matter who you’re working with.
We’ll go over the necessities that every Facebook page needs to implement a sign-up form and a simple step-by-step process to get it up and running.
1. Have a Facebook business page
First things first—in order to include a Facebook newsletter sign-up form, you must have a business Facebook page. If your company is running its social accounts with personal pages, you must make the transition over to the business format to complete these email marketing goals.
The business pages on Facebook have access to the integrations and analytical data required for success. Not only will this help you with your marketing efforts, but it will also help you increase your reach, generate more leads and reach a targeted audience.
2. Set an admin/editor for your Facebook page
Before you start adding sign-up forms to your Facebook page, you want someone to be responsible for your social media account responsibilities. While many of your employees and team members may have access to the account—you can assign specific responsibilities to certain people.
While one may be able to handle the advertising, another may only be able to post content to the page. Having these admins set in place allows you to avoid blurred lines between departments within your marketing strategy.
When it comes to adding newsletter sign-up forms to your page, only the admin you have assigned to that responsibility can access these features. Choose the team member you feel is appropriate for this task, and rely on them to carry out the following steps to achieving a successful sign-up Facebook form.
3. Add custom sign-up page
You can work with your email service provider to create the most engaging sign-up form to encourage new users to subscribe. Once you’ve created your custom sign-up form, follow these easy steps:
- Choose Window and then Integrations from the menu located at the top of the page
- Select Facebook Pages from the list on the left-hand side
- Click the Add Form to Facebook Page drop-down menu and locate your custom form
- Follow the on-screen instructions until your form is added to your page
There is one thing to be aware of before going through this step-by-step process. In order to add a custom newsletter sign-up form to your Facebook page, you must have at least 2,000 followers. If you don’t have that many followers, there are options for you to provide an easy newsletter sign-up for your followers.
4. Add a CTA button to your Facebook page
Rather than adding a custom sign-up page, you can add a call-to-action button that directs your users to your sign-up page. In order to add the proper CTA button to your Facebook page, follow these simple steps:
- Click Add Button located below your cover photo
- Select a button–in this case, use the Sign-Up option
- Paste your sign-up page URL
- Click Finish
If you’re looking for more success regarding your social media accounts and email marketing, the best strategy is to integrate the two. Everyone is always comparing the two and trying to determine which is the best marketing outlet. However, no one would expect to use each one’s strength to improve the other’s downfalls.
Adding a newsletter sign-up form to your Facebook page will significantly increase the number of subscribers on your email list. You can easily reach these social media users and provide a convenient way to sign-up for your newsletter.
Custom sign-up forms and CTA buttons will lead your social media audience exactly where you want them to benefit your email marketing. But don’t forget that you can use your email to encourage social media engagement as well.
No matter how you integrate social media and email marketing, you can start by following these easy steps to add a newsletter sign-up to your Facebook page. Stop trying to determine which marketing outlets work best for your company and integrate social media and email marketing to really experience the benefits they provide.