The power of a branded bag
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Even as grown ups we do it, you feel far classier using a bag from a designer store than the pound shop! Now that there is a 5p levy on carrier bags, people are increasing opting to use reusable carrier bags, giving brands a fantastic opportunity to make a more lasting impression.
Being able to have free advertising on a bag that is going to be used over and over again is a fantastic opportunity for brands. This infographic from promotional products retailer 4imprint – The power of branded carrier bags – outlines more reasons why it’s worth investing in reusable bags, examples of success stories and evidence of the psychological impact they can have on consumers.
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