How to Save Money on Apricot Clothing: Smart Shopping Tips for Trendy Fashion Lovers

Apricot has become a well-loved destination for women who adore stylish, affordable clothing that doesn’t compromise on quality. Known for its playful prints, boho-inspired silhouettes, and contemporary everyday wear, Apricot perfectly blends fashion and accessibility. Whether you’re browsing the latest floral dresses or cozy knitwear, saving money while shopping here is absolutely possible. Below is a complete guide on how to shop smart at Apricot — from discount codes and outlet deals to exclusive insider tips that can help stretch your fashion budget even further.

1. Understanding Apricot’s Brand Philosophy

Before jumping into money-saving strategies, it’s worth understanding what makes Apricot special. Born in London, the brand embodies creativity inspired by art, travel, and nature. Its collections mix bohemian prints with modern tailoring, ensuring that every piece feels fresh yet timeless.

Apricot’s commitment to offering accessible fashion means prices are already competitive — but with the right approach, you can reduce your total spend even more. Whether shopping online or visiting one of their many UK locations in cities like Bath, Cardiff, Sheffield, or London’s Westfield, smart use of promotions and seasonal deals ensures you’ll never pay full price.

2. Use Verified Promo Codes from DiscountMum.co.uk

One of the simplest and most reliable ways to save money at Apricot is by using valid promo codes. DiscountMum.co.uk regularly updates its listings to provide the latest offers, ensuring shoppers don’t miss a single deal.

Here’s how you can claim your discount:

  • Find an active code on DiscountMum.co.uk — for example, “5% off all products.”
  • Copy the code before heading to the Apricot website.
  • Add your favourite items — dresses, knitwear, accessories — to your basket.
  • Proceed to checkout and look for the promo box.
  • Paste the code and confirm that the total has been updated before payment.

Always double-check the expiration date, applicable collections, and any minimum spend requirements to make sure your code works correctly. If the discount doesn’t apply, it may be because the code has expired or it’s restricted to specific product categories.

3. Shop the Outlet Section Year-Round

Apricot’s Outlet Section is a hidden treasure for deal seekers. Unlike limited-time promotions, the outlet is available all year and features markdowns on past-season collections. You can often find high-quality dresses, skirts, and outerwear at a fraction of their original prices.

Shopping the outlet is particularly useful for building a versatile wardrobe on a budget. Since Apricot’s designs are timeless, even previous-season pieces look stylish today. Combining outlet finds with a promo code can often lead to remarkable savings — sometimes up to 60% off your total purchase.

4. Join the Apricot Mailing List for Exclusive Offers

Becoming part of Apricot’s mailing list is one of the easiest ways to unlock exclusive discounts and early access to sales. New subscribers often receive a welcome reward on their first order, while regular newsletters include alerts about:

  • Private sale events
  • Early access to new collections
  • Birthday or seasonal offers
  • Styling inspiration and outfit ideas

This is one of the most effective passive ways to save — the offers come directly to your inbox, meaning you never miss an opportunity to buy at a discount.

5. Take Advantage of Seasonal Campaigns

During peak shopping seasons such as Black Friday, Boxing Day, and mid-season sales, Apricot runs short-term promotions across selected collections. These events typically offer significant markdowns, making them the perfect time to buy more expensive items like coats or statement dresses.

If you plan your purchases around these campaigns, you can avoid paying full price for pieces you’ve been eyeing all year. Pro tip: add your favourites to the wishlist ahead of the sale to check out quickly when the prices drop.

6. Follow Apricot on Social Media for Giveaways

Apricot frequently runs giveaways and style contests on its social channels. By following them on Instagram, Facebook, or TikTok, you can stay informed about competitions where you might win vouchers, free outfits, or early access to special promotions.

Social media also gives you styling ideas from real customers and influencers — helping you shop more purposefully and avoid impulse buys that don’t match your wardrobe.

7. Bundle Your Purchases

While it might sound counterintuitive, buying more can sometimes save more. Apricot occasionally offers perks like free or reduced shipping once you reach a certain order threshold. If you were planning to buy multiple items later, it’s often better to combine them in one order to qualify for free delivery or bundle discounts.

Additionally, some promo codes only activate after a minimum spend — bundling ensures you meet that requirement while maximizing your savings.

8. Watch for Mid-Season and End-of-Season Sales

Apricot’s mid-season and end-of-season sales are among the best times to grab deals. Discounts during these periods can range from 20% to 70% off, covering everything from summer maxi dresses to winter coats.

Unlike outlet items, these are often current collections — meaning you can wear them immediately while still enjoying massive savings. Shopping strategically during these windows helps you refresh your wardrobe at a fraction of the usual price.

9. Consider Gift Cards and Gifting Options

Buying digital gift cards from Apricot is a clever way to manage spending, especially when gifting. Instead of overspending on last-minute items, you can purchase a fixed-value card for friends or family. Sometimes, gift card purchases come with bonus offers or cashback promotions — giving you extra value while staying within budget.

10. Take Advantage of the Return Policy

A generous return policy can save you money in the long run. If something doesn’t fit or meet your expectations, you can return it within the allowed timeframe for a refund or exchange. This helps prevent wasting money on unworn clothes that sit in your closet.

Apricot accepts returns on unused items in their original condition, though final-sale and personalized products are usually excluded. Always review return conditions before finalizing your order to ensure you shop risk-free.

11. Shop In-Store for Exclusive Local Offers

Apricot has multiple physical stores across the UK — in Basingstoke, Bath, Cardiff, Cheltenham, Milton Keynes, and London among others. These stores sometimes host in-store-only promotions or clearance racks unavailable online. Visiting local shops can also save on shipping costs and allow you to try on items for the perfect fit — preventing costly returns.

In addition, many shopping centres host seasonal discount weekends or loyalty events, where participating stores, including Apricot, provide extra savings for shoppers visiting in person.

12. Compare Prices and Plan Purchases

Before buying, always compare Apricot’s prices with other high-street fashion retailers. Sometimes, similar items may be available for less, but Apricot’s frequent discount codes often make it the most economical choice.

You can also time your purchases strategically — for instance, shop for summer dresses in late August or coats in February when stock clearance is high. Knowing when Apricot refreshes its collections helps you anticipate markdowns before the best styles sell out.

13. Student and Membership Discounts

Although Apricot doesn’t always have a permanent student discount program, students can still save through general discount codes available on DiscountMum.co.uk. Additionally, some third-party student platforms occasionally collaborate with Apricot during promotional periods. Keeping an eye on newsletters ensures you don’t miss these limited offers.

If you frequently shop at Apricot, consider signing up for newsletters or loyalty campaigns, as long-term customers are sometimes rewarded with early-bird sales invitations or extra savings.

14. Why Shop with Apricot?

Apricot stands out in the UK fashion market for its ability to blend affordability with artistry. Every collection feels fresh, with patterns inspired by travel, art, and natural beauty. Customers love the mix of comfort and elegance — whether it’s a printed midi dress perfect for brunch, or soft knitwear designed for crisp autumn days.

Beyond fashion, Apricot’s appeal lies in accessibility. It’s a brand that makes stylish dressing achievable for every woman without overspending. Combined with the availability of promo codes, outlet deals, and seasonal sales, Apricot offers exceptional value for money.

15. Popular Picks Worth Buying on Sale

When shopping Apricot with discounts, it’s smart to focus on timeless wardrobe staples and versatile pieces that can be worn year after year. Some customer favourites include:

  • Printed Midi Dresses: The signature look of Apricot — effortlessly chic for day or evening.
  • Cosy Knitwear: Warm jumpers and cardigans perfect for layering.
  • Boho Wrap Dresses: Transitional pieces that flatter all body types.
  • Accessories: Statement jewellery and handbags that elevate simple outfits.

These items often go on sale during outlet events or seasonal clearances — making them the best investments for style-savvy shoppers.

16. Common Reasons Promo Codes Fail (and How to Fix It)

If your promo code doesn’t apply at checkout, don’t panic — most issues have simple fixes:

  • Expired code: Always check the validity date.
  • Category restrictions: Some codes exclude certain collections.
  • Minimum spend not met: Add a small accessory to qualify.
  • Repeat usage: Codes can usually only be used once per account.

Before checking out, verify that your code matches the current promotion period and conditions.

17. How to Make Your Savings Go Further

Beyond direct discounts, you can save in less obvious ways too:

  • Use cashback platforms that partner with fashion retailers.
  • Stack offers when possible (for instance, using a sale plus a promo code).
  • Buy off-season: Shop summer items in winter and vice versa.
  • Avoid unnecessary returns: Always check size guides and product reviews.

Every small habit adds up — turning occasional savings into consistent financial benefits.

18. The Apricot Shopping Experience

Shopping at Apricot isn’t just about price — it’s about value. Each collection is designed to help you express your individuality with quality fabrics and flattering fits. From vibrant floral prints to sleek minimalist pieces, there’s something for every taste and occasion.

And thanks to the brand’s frequent promotions and partnerships with discount platforms like DiscountMum.co.uk, you never have to sacrifice quality for affordability. Smart shoppers who plan ahead, use codes effectively, and take advantage of sales can easily refresh their wardrobes while staying within budget.

Final Thoughts

Apricot proves that fashion doesn’t need to be expensive to be expressive. With its London-inspired designs, wide product range, and constant promotions, the brand has earned its place among the UK’s most loved high-street fashion labels.

To truly maximize your savings:

  • Always check DiscountMum.co.uk for new promo codes.
  • Explore the Outlet Section regularly.
  • Sign up for emails and social media alerts for limited-time deals.

By combining these strategies, you can fill your wardrobe with stylish Apricot pieces — without stretching your wallet. Shopping smart is about timing, awareness, and using every available advantage. With a little planning, you’ll enjoy all the charm of Apricot’s fashion for less, season after season.

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