Dad’s change nappies too!

Dad and Baby

Every parent knows that shopping with a baby is no easy task and when it comes to changing your baby’s nappy, it can become a particularly tricky task for dads. Not having access to the baby changing facilities because they are located in the ladies bathroom or they are simply not there is a common frustrating occurrence. Ashton Kutcher took to social media this year to vent his angst about this issue and highlighted a very good point: dads change nappies too. Thousands of dads across the country agreed and championed Kutcher’s campaign to improve baby changing room facilities. For Sudocrem Care & Protect, encouraging retailers to improve their baby changing rooms and recognising the best ones out there is no new task.

This October, Sudocrem Care & Protect will launch the third ‘Baby Changing Room Awards’ whereby the public will vote for who they believe provides the best baby changing room facilities. All entrants will also be in for a chance to win a short holiday break at traditional family hotel in Dorset. Last year saw Sainsbury’s in Wandsworth, London crowned the winner.

“It’s often simple things like good baby changing facilities that make life better for parents in the First 1,000 Days”, says father-of-three Nick Wilkie and CEO of NCT, “That’s why the Baby Changing Room Awards are such a great idea and why NCT is so pleased to be involved.”

As lots of parents discover, it’s not just shopping which creates a few nappy changing challenges. Try travelling on motorways to discover that the world isn’t baby friendly! That’s why this year’s awards include a new category – Best Service Station – along with Best Retailer and Best Independent Retailer.

Sudocrem Care & Protect has also been developed with the practical considerations of parents in mind together with the needs of delicate infant skin. The unique nappy rash ointment acts as a barrier to protect delicate skin against the chemicals found in urine and poo. It conditions the skin with Vitamin E and pro Vitamin B5, which helps to protect the skin and keep it soft, healthy and moisturised. Finally a protective barrier guards against infection. Not only does this changing bag essential provide triple protection against the cause of nappy rash but it is also comes with a hinged flip-top lid which gives quick, mess-free access to the ointment using just one hand; a must when nappy changing demands speed and efficiency!

“Every year we get more and more entries for our award, which just goes to show that retailers recognise the importance of being baby friendly,” says Nick Lang, Senior Brand Manager for Sudocrem. The Baby Changing Room Awards coincides with the launch of the Babychange app by NCT sponsored by Sudocrem Care & Protect.

If you would like to nominate a changing room for the award, then let us know which baby changing room, why you want to nominate them and preferably a photo on Facebook, on the Sudocrem website or by emailing [email protected].

Entries will be judged by Nick Wilkie and Sudocrem. The closing date for entries is 13th of December 2015 and the winners will be announced in the first week of January 2016. The winning baby changing rooms will receive a special certificate and use of the Sudocrem Care & Protect Baby Changing Room Logo. Everyone who nominates their favourite changing facilities will also be entered in to a prize draw for the chance to win one of several prizes, including a short break at Knoll House, Britain’s original family friendly hotel*. *Terms & Conditions apply 

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