Best Video Tools for Social Media Marketers in the Current Digital Landscape

Videos have become the soul of social media. Almost all platforms now have provisions for uploading or sharing videos, that too in a variety of formats. If you are new to social media, you must experiment with all these formats to understand the format type that is working for you. There are several video tools out there that can help you with creating videos that will turn heads and engage with your audience.

Platforms like Instagram, TikTok, etc., are receiving huge traffic as people have shifted to video content. Viewers are also looking for platforms to help them access videos across genres. Therefore, if you are a growing business and want to increase your reach, you must use videos to gather attention. You should also include videos in your marketing strategy to impact the audience’s minds. You can use several tools to improve the performance and appeal of the video and make your social media worthy. This article covers all the tools you must involve in your marketing strategy in the current digital landscape.

The Best Video Tools for Social Media Marketers

Here, we have discussed some of the best video makers that all social media marketers should use for when dealing with video content. Some of these most important tools include:

Soapbox by Wistia

If you manage multiple social media channels together or the volume of content you post on social media is high, you must use Soapbox. You can download the Google extension of this tool and make quick edits to your videos and other content formats. The tool also comes in handy if you want to create a thumbnail for a video you plan to post.

The tool also helps you schedule all your posts for the next few days. You can also share the posting schedule with your colleagues using the Google Chrome extension. The only problem with the tool is that you cannot use it for extensive edits and adding audio notes. You might need an elaborate video maker to make these additions to your videos.

Moovly

Moovly is another video creation tool that allows you to create exciting and visually appealing videos for your social media channels. It supports all types of videos. The tool has different templates to help you create an engaging social media video. The value proposition of Moovly is subtitling. If you want to add subtitles to your social media video, you must use Moovly for the task.

You can access free images and animations from this tool. You can use the tool both on your laptop and mobile phone. However, Moovly does not have active customer support. You will have to figure out different aspects of the tool by yourself. Also, some bugs and errors might affect the tool’s performance now and then.

InVideo

If you are looking for a video maker that can help you create social media-friendly videos, InVideo is your tool. It is an online video editing platform that allows you to edit all kinds of videos seamlessly. Using this tool, you can create professional videos in a few seconds. The tool also has hundreds of templates using which you can create exciting marketing videos. Also, when you use InVideo, you can access a stock media library with more than 8 million resources.

InVideo also allows you to trim or crop your videos or add smooth transitions to enhance the appeal of the videos. Additionally, you can add text and stickers to your videos too. The tool also allows you to create a brand kit that you can use for all the video content that you create for your company.

Typito

If you have created a video using a video maker and want to add some graphic elements and text to your videos, you must use Typito for the activity. You can use the drag-and-drop feature of the tool to add text and graphic elements to the social media video content you create.

The best part about using Typito is that it is cloud-based, and you do not have to download the tool to work in it. All your progress will be automatically saved to the tool, and your team members can also access the videos simultaneously and make additional changes if required. The tool is very easy to use and is preferred by people new to social media marketing. However, you cannot edit high-quality videos using the tool as these files are generally heavy. You cannot add any audio tones using the tool.

Renderforest

Renderforest is one of the best tools to help you create interesting and visually pleasing video content. This is your go-to tool if you want to create animated videos for your social media page. Also, once you create the video on the tool, you can directly post it to different social media channels. There is no need to download the video before posting it.

You can access the paid version of the tool at $49.99 per month and use hundreds of templates on the app. However, if you plan on clubbing two or more video fragments, the tool will not allow you to do so. Also, the paid version of the tool is quite expensive.

Shakr

If you are looking for advanced video-making tools to help you target the right audience, you must use Shakr. The tool allows you to share your videos on popular social media platforms like Facebook, Instagram, etc. This platform also uses the drag-and-drop mechanism and allows you to create interesting, high-quality videos.

The best thing about the tool is that it has a vast music library that allows you to choose music that goes with the mood of the videos. The paid version of the app starts at $99 per month. However, you cannot check the performance of your videos if you use the tool to share the videos.

Conclusion

There are several video tools that you can actively use in social media marketing. You must be aware of these tools and have an in-depth understanding of how these tools work. Apart from the video editing tools, you must also try to use video analytics tools that can help you gauge the performance of your video content on different platforms.

Once you know how these tools work, you can actively use them to improve your social media marketing. You can also use these tools to improve your engagement with your target audience.